For operators & builders
Market Evaluation & Conversion Playbook
The exact system I use to identify, score, and convert market demand into products that make money. No guesswork. No personality dependency.
If this saves you one bad build, it pays for itself.
What this eliminates
Building things nobody wants
The matrix rejects ideas with weak demand signals before you waste time.
Guessing at pricing
Pricing logic based on pain severity and frequency, not features.
Scope creep killing momentum
Hard constraints that prevent "one more feature" syndrome.
Emotional decisions overriding data
Explicit rejection criteria. If it doesn't pass, it doesn't proceed.
What's inside
Signal Collection System
Weekly checklist for capturing market signals. Filtering rules to separate real pain from hypothetical problems. Logging format that makes patterns visible.
Decision Matrix
5-dimension scoring system: Pain Immediacy, Buyer Clarity, Frequency, Willingness to Pay, Build Simplicity. Hard thresholds. Auto-reject rules. No emotional overrides.
MVP Constraints
Scope rules that prevent feature creep. Kill criteria for when to stop. Single user type, single job, one success metric. If any box fails, discard or defer.
Validation Flow
Landing page logic. Conversion benchmarks. What "validated" actually means (hint: not pageviews). The 10-interaction threshold before proceeding.
Pricing Logic
Value-based pricing that emerges from pain severity and frequency. How to anchor without persuading. Why the price exists, not just what it is.
The Decision Matrix
Every opportunity is scored 1-5 across five dimensions. Hard thresholds determine go/no-go.
| Dimension | Score 5 (Excellent) | Threshold |
|---|---|---|
| Pain Immediacy | Costing money now | ≥ 4 (mandatory) |
| Buyer Clarity | Buyer self-identifies instantly | ≥ 4 (mandatory) |
| Frequency | Daily or weekly occurrence | ≥ 3 |
| Willingness to Pay | Already paying for workaround | ≥ 4 (mandatory) |
| Build Simplicity | Can be mocked manually | ≥ 3 |
Pass/Fail Logic: Minimum total score of 19/25. If any mandatory dimension falls below threshold, reject regardless of total score. No emotional overrides.
Why this works
This isn't a content asset. It's an operating system for decision-making that remains valuable even when completely detached from me.
Most people monetize advice. This monetizes process. The moat is explicit rejection criteria that most teams ignore because they're too attached to their ideas.
It reduces costly false positives in product development by enforcing structured rejection. If this saves you one bad build, it pays for itself immediately.
License Tiers
Non-exclusive, per-entity. Use internally, with clients, or across portfolio companies.
Solo / Operator
$750
one-time
- ✓Single entity use
- ✓Full playbook access
- ✓Decision matrix spreadsheet
- —No support included
Studio / Agency
$3,000
one-time
- ✓Up to 10 internal users
- ✓Client work allowed
- ✓All templates & tools
- ✓Email support (30 days)
Portfolio / Fund
$10k+
custom
- ✓Unlimited internal use
- ✓All portfolio companies
- ✓White-label option
- ✓Advisory add-on available
No discounts. No urgency tactics. If it's not right for you, don't buy it.
Ready to stop guessing?
Reach out to discuss licensing or ask questions. No sales pitch, just clarity.
Inquire about the playbook